Why Signage Is Crucial To Your Business

If you are running a business or planning to launch a startup, one of the crucial steps is how you leverage the power of signage to boost your visibility. A well-designed and creative sign can make a great difference when it comes to visibility and exposure. It is important for a business to stand apart from the competition. It is the best way to achieve sustainable growth in a competitive environment. People like to purchase from a business which is well-established and reputable. SIgnage is one way to build authority and engagement.

Advertising signs whether indoor or outdoor serve as a silent salesperson, a link between customers and businesses. They are valuable assets that can provide a number of benefits. Interior signage is a great example of how a static display can provide customers with the information they need to make a purchase decision.

Companies are now increasingly using digital channels to promote their products and services. However, they still rely heavily on physical, offline advertising to help attract local customers. Signage is no doubt a very important advertising strategy for local and small companies and retail shops.

Most of the small business owners do not pay due attention to the effectiveness of their signs. It is not recommended to install generic signs with no branding elements. The purpose is to stand out so that people can differentiate. There are few basic principles that can make your advertising efforts more effective.

Location is important when it comes to signage placement. People who drive by your location should be able to clearly observe your presence and know who you are and what you offer. Being an effective way of visual communication, the on-premise signs have already contributed to the success of thousands of businesses.

You are missing out on a big opportunity if you think signage is not important. A study reveals that people attach considerable importance to the appearance of a business. The presence or outlook of your retail shop should be as good as your products or services are.

Think strategically when building a signage strategy for your company. You should be well-aware of your audience and advertising goals. Signage is an advertising as well as a branding tool that can help you generate an additional 75% to your customer base. All advertising components such as content, visual appearance, location, size, etc. should be given due attention. You can hire a reputable sign company to get quick and effective signage solutions at affordable rates.

Why Signage Is Crucial To Your Business

If you are running a business or planning to launch a startup, one of the crucial steps is how you leverage the power of signage to boost your visibility. A well-designed and creative sign can make a great difference when it comes to visibility and exposure. It is important for a business to stand apart from the competition. It is the best way to achieve sustainable growth in a competitive environment. People like to purchase from a business which is well-established and reputable. SIgnage is one way to build authority and engagement.

Advertising signs whether indoor or outdoor serve as a silent salesperson, a link between customers and businesses. They are valuable assets that can provide a number of benefits. Interior signage is a great example of how a static display can provide customers with the information they need to make a purchase decision.

Companies are now increasingly using digital channels to promote their products and services. However, they still rely heavily on physical, offline advertising to help attract local customers. Signage is no doubt a very important advertising strategy for local and small companies and retail shops.

Most of the small business owners do not pay due attention to the effectiveness of their signs. It is not recommended to install generic signs with no branding elements. The purpose is to stand out so that people can differentiate. There are few basic principles that can make your advertising efforts more effective.

Location is important when it comes to signage placement. People who drive by your location should be able to clearly observe your presence and know who you are and what you offer. Being an effective way of visual communication, the on-premise signs have already contributed to the success of thousands of businesses.

You are missing out on a big opportunity if you think signage is not important. A study reveals that people attach considerable importance to the appearance of a business. The presence or outlook of your retail shop should be as good as your products or services are.

Think strategically when building a signage strategy for your company. You should be well-aware of your audience and advertising goals. Signage is an advertising as well as a branding tool that can help you generate an additional 75% to your customer base. All advertising components such as content, visual appearance, location, size, etc. should be given due attention. You can hire a reputable sign company to get quick and effective signage solutions at affordable rates.

When a High Refund Rate Can Actually Be a Good Thing For Your Business

I hear and read a lot about business owners that charge upfront for their products, and when asked why not give a free trial period to attract more buyers they reply that their afraid people will take advantage of their generous offer and buy with the initial intention of asking for a refund.

So if you can relate to this – here’s a story

One of the greatest publishers in the last 50 years is Rodale.

They’ve been publishing personal health books since the 60′s, and they’re still running strong, making 9 figures just from selling books and magazines.

They have a unique mechanism for attracting clients -

They NEVER charge in advance. All credit cards are charged 30 days after the book was shipped, so the customer can get it, read it, try it out and see if he likes it or not.

9 figures, for more than 50 years.

If that doesn’t prove something about refunds then nothing will.

OK, so you still want some more proof?

Gary Halbert, the great direct response marketing guru said giving a 30-day free trial will triple your sales and double your refund rate.

So would you agree to endure double the amount of refunds if it’ll triple your sales?

I’d go for it any day! (If you don’t want to mess with the refunders just hire a VA to take care of all that)

See, when you give a 30-day risk-free guarantee you’re saying something to your customer -

Your saying “I’m the one risking my money on you” and not the other way around.

Now that’s a powerful statement.

True, there are some low lives that’ll take advantage of this kind of offer, but that’s negligible compared to the many honest customers who’ll take you up on your offer just because they feel they have nothing to lose if your product or service does what you claim.

So actually, a high refund rate can teach you one important thing about your product or service -

It’s not living up to your customer’s expectancies

So take a refund as a feedback.

One of the best ways to improve your product or service and bond with your market is to survey a refunder -

Get on the phone with him or send him an email to get his feedback.

The worst that can happen is if he’s just a freebie seeker than you can blacklist him forever so you don’t have to deal with him again.

But if he’s genuinely disappointed in your product or service, his feedback may be the most valuable you can get, and by contacting him you’ve shown him you care – he may forget his bad experience but he won’t forget how well you treated him.

Honesty, hospitality, and respect for your customer’s opinion go a long way in these crooked times.